A Web 2.5



[What We Do]

We help businesses develop go-to market strategies that transform passive audiences into active fans and monetize the metaverse.

Sidney Swift


Sidney Swift is founder and CEO of Defient. Previously, Sidney worked within the entertainment and technology industries for over 15 years as a Grammy-nominated 10x platinum songwriter / producer / a&r as-well-as an inventor and engineer. He has worked alongside artists like Drake, Beyonce, Future, Nicki Minaj, Lil Wayne, Jason Derulo, DJ Khaled, Panic at the Disco!, and more.  

In 2017, Sidney started Defient with the purpose of bridging culture and the metaverse together, finding early success with the virtual artist "Chillpill". In 2019 Sidney was granted a US patent for inventing the secondary device synchronization, a technology used in music and tv to layer media experiences. He has worked with countless artists and brands to understand and identify strategies that usher them into the world of web3.

[Teamwork Makes    the dreamwork]

Our award-winning team has launched NFT campaigns, been granted US patents, and has the expertise needed to guide you and your company into the next phase of the internet.

[How We Do It]

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Strategy & Consulting

To help us help you, we begin with discovery and strategy. We learn your company's mission, goals, and timeline - then come up with all the ways to get you there in web3 - better, faster, stronger (insert Daft Punk song here).

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Community Growth

Great communities combine identity and mission, listening and learning, and empowering members. Creating one is tough, and scaling one is tougher, but we've done this before, and we'll show you how to do it.




We are a full-service NFT agency that takes you all the way from idea to drop, and then some. From art direction to smart contracts, rarity charts to allowlists - so much goes into the process, and you shouldn't have to do it alone.

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We've been in the virtual influencer business for over five years, and know exactly what it takes to create a virtual being. We're experts in the field, and want to make sure you don't make the same mistakes we made.




Whether you're a brand, business, artist, or influencer - we help you understand and capitalize on everything web3 by educating your workforce and identifying opportunities to execute that will future-proof your business.

[What We've Built]

[DEFI Labs]







Since we started in the music industry, we had to stick to our roots. ChillRx is a collection of 9,999 NFTs that double as a membership into a decentralized record label and music club. For more info, visit chillrx.io




Bridging the gap between Web2 and Web3 was the primary objective behind our metaverse world builder, Auggy. The platform allows you to customize and mint your own personal world, populate it with your web2 content, and enhance it with web3 experiences. For more info, visit auggy.com




Our goal is one million monthly listeners, one thousand NFT memberships, one hundred web3 founders, and one podcast. It's a club for founders. Sign up at found3rsclub.com

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We invented and patented a technology that delivers digital experiences from traditional streaming services to secondary devices like your smartphone. Imagine a TV commercial sending a discount code to your phone, or a song that sends you a concert ticket. Learn more about SyncStream.




Case Study

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Over $2,500,000 Made


Sold-out in 12 hours

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Over 100,000 followers

For the ChillRx NFT drop, Defient was responsible for overallstrategy, generative art, social media and influencer marketing, community management, smart contracts, and IRL events.

DEFIENT in the News

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Let's Work.

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