The primer outlet for on-chain collaborative IP creation, Defient's CR8 Protocols are a series of eight interoperable smart contracts using novel community-bonding mechanics and AI to generate composable media catalogs at scale.
Two main problems that web 3 communities face are sustainable recurring revenue and consistent community engagement. Our CR8 Protocols solve these two problems simultaneously by introducing new IP ownership incentives as utility, then monetizing the amplified community engagement and redistributing revenue generated back to participating communities. It's a win-win all around. Users build valuable IP catalogs, communities build additional revenue models, and daily active users rise exponentially.
We believe IP is one of the most valuable utilities for NFT holders, so each CR8 Protocol focuses on a different creative vertical. From music to movies, writing to art - we're shipping utility that can be passed down to your grand children for generations to come.
Cre8ors is a community built for the next generation of creativity and our collection of 10,000 utility-backed PEPs (protocol-enabled pictures) that power the CR8 Protocols. It's about time we unlocked everyones inner creator.
The first of eight protocols is CR8 MUSIC. Communities work together to discover and layer different audio traits across various NFT collections, then merge and mint their collaborative sounds into a one-of-a-kind multi-edition 1155C token.
Each unique combination of all music NFTs minted contain the audio files + the corresponding master and publishing rights. Tokens are split between participating contributors and auto-airdropped to corresponding wallets.
Each time a CR8 Protocol transaction is signed the user pays a small transaction fee, which we distribute a portion of revenue back to the creator or community that provided initial traits.
The eighth CR8 Protocol is powered by AI, activating your NFT to continuously create new IP for you, in perpetuity (forever). Imagine minting a poet that auto-generates a new poem each month. As artificial intelligence improves, so does your NFT. In ten years from now your Cre8or might write a best selling novel and since you own the NFT, you own the IP; and since you own the IP, you reap all the rewards.
Our suite of software tools make creating and consuming media 10x better, bigger, faster, stronger (insert daft punk song here).
Our products are used by some of the best in the biz, from A-list artists and influencers to big brands and businesses. We build tools to make pop culture truly pop, on-chain.
In partnership with Warner Chappell Music, one of the largest music publishers in the world, we are onboarding the next 100,000 songwriters to web 3 through our curated NFT launchpad platform Archives.
Build and mint your own customizable virtual world, populate it with all your web 2 content, and enhance it with web 3 experiences via our mobile metaverse platform Auggy
85% of people use their phone while watching television. So we made (and patented) a software that synchronizes your content experience on both devices.What does that mean? Say your'e watching a movie on Netflix. With Synch Stream, your phone will automatically recognize the content your'e watching and deliver a secondary experience, synchronized perfectly with whatever is happening on the television, to your mobile device. We got 25,000 downloads as a result when we used the technology to synchronize an augmented reality mobile game to a music video on youtube. When the music video played your laptop, the game would start on your phone. Shoot bad guys as they fly out of the music video and right into your living room. After that, we introduced a shop and micro transactions to the game. Overall, layering the Sync Stream experience over a traditional music video increased Youtube views 3x and revenue 10x. Traditional media just got a lot more interesting.
Defient started in 2018 as a "traditional" web 2 creative studio. Our specialty is making music, media in-house, then licensing the IP to major labels, entertainment studios, big brands, etc.
By 2019 we started building software to enhance our own media. Slowly but surely, creators asked us if we could build digital experiences for them too. Then managers started asking, then labels, and before we knew it we were working on technology more than we were working on music or media. We knew we had something special, and we knew that we had to keep ownership over everything we built. Call it our ah-ha moment.
In 2020 we fully pivoted, rebranded, and went all in on web3 technology. We created games, mo-cap studios, avatars, and metaverses before they were cool. Fast forward to today, and our ability to leverage the best of both worlds, tech and media, is our edge.
Defient is building a totally new kind of entertainment company. One where there is no creative control, only creative collaboration. Where there are no passive audiences, only active fans. Where high value IP catalogs are created by communities via our protocols, licensed and distributed at scale by our legacy partners, then enhanced and augmented through our suite of software.
We arm creators with the necessary tools to build new revenue streams and monumental cultural moments. We live at the intersection of pop culture and technology. Welcome to the next era of entertainment.
Our first influencer and flagship case study is Chillpill, a cartoon avatar turned Grammy-nominated music producer living in the real world (think space jam).
We developed an entire avatar ecosystem around the character, including songs, music videos, interview series, a social token, NFT community, art, comics, and lore. Chillpill has over 10 million streams on Spotify, over 100,000 followers across all social platforms, and hit Top 10 on NFT Inspects Twitter global reach chart.
It's safe to say this virtual influencer thing is working so next up, we have four more influencers in development across all different creative verticals. Basically, We're building an army of super powered, low-cost, high conversion marketing vectors for all of our product drops.
Our NFT club for music enthusiasts and Chillpill's metaverse record label, token-gated by 10,000 lil pill NFTs and powered by $CHILL coin.
ChillRx made history when it became the first NFT collective to create a song together that hit Spotify's New Music Friday playlist. The song was written and produced entirely by community members, who split all royalties generated from sales, syncs and streams.
Together, the ChillRx community has created hundreds of songs, the best of which get released weekly via the decentralized living album NFT, and later made available for purchase in "The Pharmacy", the community music marketplace.
Through our incubator program, we help a select group of the best creators and biggest brands use the tools, connections, and experiences that we've developed over the years to effectively navigate the painstakingly new, increasingly misunderstood, yet wildly wonderful world of web 3 entertainment. Wether your'e a scrappy startup or fortune 500, we want to help you defy the way the world creates and consumes media. Apply for the next season here: